Become a broadway star, invent original sweets, participate in automobile races, publish best-sellers,…
We ALL have dreams. Toyota has decided to launch the Get Going Challenge along with a brand new media campaign. Available even in countries where the network is not necessarily working well, they push for everybody to participate. The prize of 1 000 000$ joyfully inspiring the world crowd to share.
Obviously, the company receives an incredible pull of qualitative data – what is more personal than dreams? – and will most certainly be able to transform that in careful sales. But at least they agree that people need to dream, they push for self-expression, and they do it very well!
I want to get going. My dream « create a company enabling people and communities to achieve their dreams through learning »